Lagunitas
Social Concepts
Concepts I initially sold through to win the business.
Can Do!
Cans, they’re portable, reliable, and fun to crush. What can’t they do? It’s these little aluminum miracles that inspired our newest mantra, CAN DO! Because it’s not about what they can’t do, it’s what they CAAaaannnnNNn Do! However you want to say it, the sentiment rings true. Hiking? CANNNnN DOO! Pool day? CANNNnnDOO! Telling Jeff it’s over? CANNNdooo! It may sound stupid, and it just might be, but we’re going full force with our CAN DO attitude.
Can Hacks
Our IPA is a versatile beer great for any occasion, but we’re not stopping there. We’ve put our most versatile beer in the most versatile packaging, the can. The fun doesn’t stop when the beer runs out. Sure recycling is cool, but wouldn’t it be cooler if your cans helped you keep track of your pet goat? Or, how about that doomsday prepping boat you always wanted to make?
Some may call our ideas impossible or even nonsensical, but remember, it’s the internet.
Don’t Try Too Hard
We get it, good impressions are important, but sometimes we try a little too hard. Put down that cake that’s supposed to resemble something you saw on Pinterest, and opt for Lagunitas IPA instead. And just because you’re going to an office party, doesn’t mean it has to be boring. Lagunitas IPA is the beer that always gets it right no matter the occasion. Go ahead, make a good impression, but don’t try too hard.
Space Opera
Super Cluster is a new kind of beer with unique flavors and a high ABV – it’s a big deal. Let’s create a moment that commemorates the release of this first-of-its-kind beer. We’ll highlight the ingredients by creating the galaxy out of them, and introduce the beer in a “Space Opera” title sequence fashion. It will be dramatic, impactful and quite frankly, a little bizarre, showcasing everything that makes Super Cluster great.
Mysteries of the Cosmos - Super Cluster
Space is cool. Space will never stop being cool. It’s something we don’t understand, and probably never will, and that’s what makes it so cool. Despite general lack of knowledge, we still have our questions, “What happens in a black hole?” “Can we die from a solar flare” and of course, “aliens?” Let’s own that space and take on these questions. With our expertise in brewing the “out-of-this-world” Super Cluster, we’re ready to answer questions about the unknown. We can’t promise accurate answers, but hey, at least they’ll be entertaining.